Puzzling corporate identity

Would you eat somewhere on the basis of this?

Mascot of the oriental chef

This is the off-putting mascot of Oriental Chef. It communicates a number of alternative messages and interpreting them all is how I passed the time while they made my dinner this evening.

(At Oriental Chef the food is good, the people are sweet and they know what a vegan doesn’t eat. Oriental Chef – Barkingside, Wanstead – and Chigwell I believe.)

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