Bloody nora – City University has now wasted time and money on three corporate identities in a decade.
The earliest was fine – red and black crest with black writing – here’s a black and white version.
Despite being quite timeless, that was replaced by a very noddy one which resembled children’s building blocks.
I like the new one which harks back to the earliest, but does somewhat remind me of roadkill.
I think the yo-yo-ing is a sign of a weak sense of identity and loose purse-strings. Or alternatively, a very domineering business school.