10:10 is a mass movement

Many people*** are joining the campaign to cut their emissions.

It seems important to talk about this in advance of the Copenhagen summit, so here goes. Scroll to the bottom for what I plan to do to cut my own emissions.

Received by email.

<<<< STOP PRESS – The whole cabinet has apparently just signed up…. We cannot believe it…. Hang on, here comes a text from Ed himself… Yes, it’s true… STOP PRESS >>>>
Thanks to everyone who made it down to the solar launch at Tate Modern on Monday. We’re all still hallucinating from lack of sleep, but pretty sure it was a triumph. My favourite line was the very last of the evening, from Kevin McCloud’s brilliantly impromptu wrap-up. “If you all go out and get 10 people to sign up to 10:10 and get them to sign up another 10 people on Friday, then by next Tuesday the whole planet will have signed up and we will have won.” I reckon Kevin’s suggestion – if not his maths – is brilliant. Keep reading…
But first, we’ve got to hand it to the Guardian: the whole front page, the whole G2, more than 30 articles on the website, plus podcasts, photo galleries, video interviews… we all felt a little cheated on Day 2, when we only had seven full pages in the paper. All their stuff is here: http://www.guardian.co.uk/1010 Great coverage, too, in The Sun, Telegraph, Reuters, PA, Treehugger..Here’s all the latest news coverage.
Sure you heard the big news from yesterday, when  all the Tory frontbench signed up. As did Nick Clegg…. How much longer till Gordon cracks do you reckon?!? [See – that really is a stop press above – this was accurate 10 mins ago]. Other big names since launch are Stella McCartney (have you asked Dad yet?), Mark Ronson and Alan Rickman. Plus we have two seriously iconic British companies almost ready to cross the finishing line (it’s actually the starting line, but no need to emphasise that at this point.) All these sign-ups are fantastic, but they are not enough on their own… We’ve got to get from 0 to 60 very very quickly or we will lose momentum.
So – and with apologies to Kevin McC – here’s the plan: every single person who has signed up so far (that’s 9,182 of us – but we’ll round that up to 10,000 in recognition of the fact that it’s been 15 years since the last maths lesson) goes out and persuades 10 more people to join by the end of tomorrow (Friday). Except anyone who lives in solitary confinement in a prison or in a hermit’s cave. As you are speaking to your ten – probably shortly after they’ve agreed and think they’ve got rid of you – casually drop in that they also need to persuade another ten people…. by the end of the weekend. 10,000 x 10 x 10 is, correct me if I’m wrong, 1,000,000. One million. Ahem. One million.
So: how to get 10 people signed-up by the end of Friday… Call round all your family and friends tonight? Make an announcement before choir practise? Stick up the poster at work? Speak during school assembly tomorrow? Send an email to all your colleagues? Put out a shout on your company/campaign/choir/church/cat-lovers mailing list?  Use our online email-invite tool?
Add a note to your Facebook/Twitter/MySpace page?
As Daniel so eloquently described at our team meeting this morning, the 10:10 ship has most definitely set sail and she’s a thing of beauty with great potential to sail far seas. But, right now, she is springing quite a few leeks which are in need of lots of hands on deck (do ships spring leeks on the deck? sorry, this analogy is falling down) to plug before she starts floundering.
Repeating the above paragraph in English, we urgently need help with:
  • Money – we were very skint last week, but then had to spend quite a few thousand on the launch so now we are very very skint. In fact, some of us are personally quite seriously in debt as we couldn’t resist buying the plane once we’d thought of it. If everybody could please donate ten pounds today, we’d have 100,000 pounds, which coincidentally (and genuinely) is exactly how much we need to pay off the debts and run the campaign as far as the Copenhagen climate summit in December. Please give ten pounds or more here: http://www.1010uk.org/donate
  • Web People – Many apologies for all the technical problems with the website. Rest assured we have received your 400 emails and are looking at them lovingly. But here’s the problem: the Age of Stupid lent us their 3-strong web team for two weeks, but have now had to take them back. So we are in desperate need of web programmers or all types (including social networkers). Please contact mal@1010uk.org if you can help.
  • A designer – Ditto a graphic designer who can take our designs and turn them into all the free adverts we are being offered. Contact mal@1010uk.org
  • Sorry for so many requests so soon. But hopefully you’ve had a couple of days admiring your tag (oh, if you didn’t get one, email tags@1010uk.org – we’re setting up the distribution asap) and are now rested and ready for round 2. As everyone who has ever run a campaign before has said to us: this idea is ridiculously ambitious. You’d need two years, 100 staff and five million pounds…
Onwards and upwards
Franny, Dan, Leo, Mal, Harriet, James, Robin, Ian & many others
Team 10:10

10:10 Sign-Ups, as of midday Thurs 3rd Sept
Individuals: 9,182
Businesses: 352
Schools: 53
Organisations: 157
Politicians: All the cabinet, all the Tory frontbench, Ed Miliband (Climate Change Minister), Nick Clegg (leader of Lib Dems)
Actors: Samantha Morton, Jason Isaacs, Pete Postlethwaite, Colin Firth, Tamsin Greig, James Purefoy, Alan Rickman
Fashion Designers: Vivienne Westwood, Nicole Farhi, Stella McCartney
Artists: Anish Kapoor, Anthony Gormley, Gillian Wearing
Footballers: Graeme Le Soux
Chefs: Delia Smith, Hugh Fearnley Whittingstall*
Authors: Ian McEwan, Sarah Waters, Irvine Welsh, Anthony Horowitz, Antony Beevor, Ali Smith, Carol Ann Duffy, Andrew Motion
Lords: Lord Giddens, Lord Stern (author of Stern Review)
Film Directors: Mike Figgis, Richard Curtis
Impressionists: Rory Bremner
Musicians: Stornoway, Reverend & The Makers, Bloc Party (Russell only), Mark Ronson
Energy Companies: Eon, British Gas, EDF, Scottish & Southern
Football Teams: Spurs FC
Organisations: Science Museum, Tate, Spurs Football Club, Royal Society of Arts (RSA), Women’s Institute (NFWI), British Fashion Council, Business in the Community, Mumsnet, Sage Gateshead, Julies Bicycle, Arcola Theatre
Universities/ Colleges: Edinburgh Uni, Westminster Uni, King’s College, Liverpool Uni, South Thames College, Newcastle Students Union, National Union of Students (NUS) nationally,  Birmingham Students Union, UEA Students Union, Leicester Students Union
Councils: Hackney, Islington, Richmond, Oxford, Slough, West Sussex, Stroud, Eastleigh, Kirklees
Schools: Fox Primary, St Martin Primary, Petchey Academy, Crispin School, Ashley Primary, Rosemary Musker High, Ambler Primar, Kings College School, Whitby Community, Winton Primary
Charities: Comic Relief, ActionAid, ), Global Action Plan, Women’s Environmental Network, Campaign for Greener Healthcare, Operation Noah, Envision, OneClimate, Fauna & Flora Intl, Green Thing
Back to me. Well, in order to assess this I’m going to have to benchmark my emissions now, but somehow I seem to have missed the point again… Just to recap, cars, planes and eating animal I’ve already cut out, but there is a hell of a lot I could do** – and more than I list below. For me personally cutbacks will mean:
  • Shunning over-packaged products, and letting companies and vendors know
  • Resuming local fruit and veg delivery, but one which doesn’t lead to so much waste
  • Avoiding food waste
  • Not leaving chargers plugged in or on overnight
  • Draft exclusion for skirting boards and interior doors
  • Only planned purchases of clothes and shoes
  • Investigate fibres and materials
  • Consult Ethical Consumer (a more than slightly imperfect source of information on this kind of thing, because it doesn’t review quality)  for other purchases
  • Recycling or, if this is more trouble that I think anybody can be expected to take, writing letters of protest
  • Sorting out the greenhouse in time for next year (new soil, mend windows, clean, keep cats out).
  • Investigating micro-generation and solar water heating
  • Quicker showers (not the place for reveries)
  • Replace TV (huge and already 2nd hand)

I refuse to cycle until the death rate comes down.

*Does the presence of Hugh Fearnley Whittingstall and Delia Smith mean they’re following the advice to become vegan?

** The lack of evidence base for their advice is so infuriating

*** With my favourite commentators on the British Left notably absent – why is this?

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2 thoughts on “10:10 is a mass movement

  1. We hosted a showing of AGE OF STUPID last night.

    During open discussion after the film, people wondered what they might do that’s worthwhile. Some of us already take steps like yours. Now what? What else can we do?

    The people who came to see the film were already organic foodies, recyclers, wood stove stokers, etc. There needs to be a way to take things forward. The whole point of AGE OF STUPID is that we have a very, very, short number of years in which huge change must be made to the way the human race does things. It needs to be top of the agenda all the time, not just when celebs gather at the Tate Modern.

    One of the audience suggested that Radio 4 ought to have something like ‘Thought for the Day’ but all about environmental issues. So we started a campaign for it. Please sign our petition on our blog!

    Short wordpress link > http://wp.me/p6cni-me

    Please would you be willing to do a piece for ‘Green Thought for the Day’ if we get this going?

  2. I don’t know. I like the sentiment of your idea, but I’ve always rejected Thought For The Day – unless it was Lionel Blue whose thoughts are like a troop of monkeys.

    One of the most important things, from the point of view of psychological well-being and action, when sounding an alarm as serious as this, is to also point to the means of improving the situation. I’m sure studies of behaviour change have been conducted when it comes to persuading people to care for the environment, sometimes at personal inconvenience, and although I’m not familiar with them it seems clear as day to me that people need information and systems – these things are not present at the moment. I’m wary of a strategic shift of responsibility to consumers (though we certainly are responsible).

    For example, my kettle handle broke and I can’t fix it, nor am I prepared to use a kettle without a handle. I have a stove top kettle already (an oddball but stylish gift). It takes 10 minutes to boil over my gas hob. Should I a) replace my electric kettle, b) use the stove top kettle, c) look in my directory of non-standard repairers and get the kettle mended. c) is a trick option – there is no such directory, and no such repairer.

    Maybe that would be my first thought for the day. A kind of consumer cry for help.

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