The bottom line is Sodastream is not profiting from the occupation and is not exploiting Palestinian workers. Workers in occupied Palestine do not support the boycott of Sodastream and until they call for and lead a boycott, and UK boycott campaigns in the name of solidarity should be scrutinised carefully. I doubt Scarlett Johansson needs this Sodastream deal. She’s probably taken it because her career success has freed her from having to curry favour. At any rate, she’s done something that perhaps only a few people will grasp, because hardly anybody stands up so directly and magnificently to the bullying tactics of boycott activists.
That’s it really. Read on, or not.
Nobody likes being pushed around. Certainly the Israeli occupation of the West Bank requires people with guns and state power saying where other people will or will not go, and when. The occupation pursues a building project which expropriates land to populate with anybody but Palestinians. Israeli society is hardening towards Palestinians and among Palestinians a militant, nationalistic Islam is growing. These feed each other and peace recedes. On other blogs I have argued that boycotting produce from the occupied West Bank may be the right thing to do, but it depends. More below.
There’s a solidarity movement of boycott activists with which I’m familiar. It takes a little while to grasp that in fact they aren’t for Palestinians but are using them as a pretext. Most boycott activists know and care little for Palestinians, to the extent that they give every impression of depending on Palestinian civil society to remain as weak, riven, corrupt and lacking in governance as it currently is. An astonishing number of them have something against Jews, to whom they attribute great power and malevolence. The anti-Jewish character unites a broad political spectrum in the boycott cause. Many boycotters are also extremely aggressive, attempting to push people around by banding together in intimidating campaigns of character assassination.
Scarlett Johansson was a target of one of these campaigns. She was an Oxfam ambassador who also took on a role as brand ambassador for the soft drinks company Sodastream. Sodastream has a factory in the Israeli settlement of Ma’ale Adumim in occupied Palestine, and so its vendors and faces have come under attack from boycotters.
One of the ways to tell that boycott activists aren’t interested in Palestinian emancipation is that they aren’t working with the Palestinian or Israeli labour movement. These local organisations, which should be leading any solidarity movement, are completely sidelined. This is ludicrous, given that trade unions are the parts of both societies who are furthest to the political left And more bizarre – several big UK trade unions actually formally boycott their Israeli counterparts and all but ignore Palestinian trade unions. The will to boycott Israel comes first – and if you don’t fall in with that, then you’d better be prepared to fight. Boycott activists are usually vicious.
With some brave exceptions from Kristin Davies, Editors, Jethro Tull and Madonna, targets of the boycott campaign capitulate. Perhaps they don’t have the knowledge to understand the principles at stake, or perhaps they don’t have the stomach to go against them. At any rate, they usually cancel on Israel and it’s hard not to. But instead of rolling over, Scarlett Johansson says,
“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine.”
“SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’aleh Adumim factory every working day.”
And Sodastream’s CEO says they wouldn’t mind moving out of the territories if anybody could demonstrate how it would help Palestinians. “We will not throw our employees under the bus to promote anyone’s political agenda”.
So, when is it right to boycott produce from the West Bank? I’d say it has to be instigated and led by the Palestinian labour movement – the trade unions. I want to look for precedents but I’ve run out of time.
I may buy a Sodastream out of gratitude and admiration for Johansson. This is very odd of me, but it’s strength of feeling talking here. As for Oxfam, I wonder if their board has been hijacked as Amnesty’s was. For now my direct debit to Oxfam stands but it’s not unconditional. I will investigate further remind them that there are other humanitarian charities, and try to monitor them.
People like Scarlett Johansson who don’t let themselves get pushed around get respect – even from their enemies.